Throughout her career, Lily has developed deep expertise across marketing, public relations, branding, and strategic partnerships, leading high impact initiatives within the retail and hospitality sectors. Her experience extends beyond brand building into commercial strategy, business transformation, and organisational leadership, where she has driven revenue growth, market expansion, and cross-functional team performance.
As Commercial Director at DORS, Lily leads a cross functional team overseeing commercial growth, brand development, retail performance, and customer engagement within Singapore’s competitive fashion landscape. Beyond strengthening local retail excellence, she is steering DORS’ regional and international expansion through cross border partnerships, overseas pop ups, and new market access opportunities for Singapore designers.
Under her leadership, DORS is undergoing a significant transformation, including a comprehensive rebranding and strategic collaborations that elevate both brand storytelling and commercial performance. She works closely with partner brands to drive sell through while supporting long term growth strategy and market readiness. Through these initiatives, Lily is positioning DORS as a leading multi label platform and gateway for Singapore fashion, expanding international visibility while delivering compelling retail experiences both online and offline.
